It all started when…

To do this we envisioned a scene that focuses on the well-groomed man and explored this concept. Whether it’s for a boardroom meeting or a leisurely night out, he pays attention to himself and how he looks, then takes the time to prepare using the Leata electric groomer as his tool of choice. We wanted to convey a sense of energy for the film and shot several close-up scenes of the groomer being used with ease and precision to show off its effectiveness and sleek design.